Branding
MOUSAI MUSIC EXPERIENCE
The internship project brief at Jones Knowles Ritchie tasked me with developing the brand identity and promotional materials for a music festival. I chose to create the Mousai Music Experience, a fictional weekend festival highlighting the audio and visual creations of nine iconic women rap artists. The project aimed to illustrate the nuanced duality of feminine energy in rap music, highlighting both its natural beauty and grace, as well as its innate power and resilience.
Created at JKR New York
