>>Insert artsy origin story here<<
Sierra Stansberry is a designer, junior art director, and visual storyteller. As a Type A September Virgo, she thrives on details, turning ordinary concepts into extraordinary visual tales. Sierra is open to all creative opportunities. Let's craft stories together!
When not stuck behind her computer, Sierra loves to travel, hanging out with her two Siamese cats, dig into new foods, and get lost in awesome fantasy books.
Branding & UX/UI Design
Westin Wellness Interactive Article
The Westin Wellness digital experience, created in collaboration with Westin Hotels and Abbott World Marathon Majors, followed marathon runner Raymond Braun as he journeyed through the Abbott World Marathons while staying at Westin properties. The project included the design of mockups, prototypes, and an engaging user interface for thw interactive article website. Through immersive storytelling elements, the platform highlighted Braun’s journey and emphasized the connection between Westin's wellness-focused amenities and the demands of a marathoner's lifestyle, aligning with the brand’s mission to empower travelers to stay well on the road.
Website
Made at Marriott International in collboration with the Westin Wellness content team
Creative Director: Jennica Brocchino
Designers: Sierra Stansberry, Kia Delgado, Yeji Kim, Emma Davrick
Social Media Brand Guidelines
MINUTE MAID
The development of social media brand guidelines that systematize and detail the utilization of Minute Maid brand assets for social media purposes.
Created at JRK New York
Design Director: Cyrus Blais
Senior Designers: Felipe Oliveira, Jorge Castillo
Designers: Sierra Stansberry, Lauren Ortega
Branding & Art Directon
MARRIOTT TRAVELLER CULINARY PHOTOSHOOT
The Traveler Culinary Photoshoot was a collaboration with Marriott Bonvoy Traveler, the digital magazine and editorial voice of Marriott Bonvoy, to create a series of evergreen and editorial images. This project was designed to enhance their updated image library and visually complement the article "Here’s What to Eat Next in 13 Top U.S. Food Cities".
Spanning three U.S. cities—Miami, Los Angeles, and Austin, Texas—this project involved on-site photoshoots to capture the essence of local culinary culture. Responsibilities included identifying and collaborating with photographers native to each location who aligned with Traveler's distinct visual identity, developing detailed briefing decks for each city with mood boards and shot lists to communicate creative direction, and directing shoots on location to ensure the images reflected the dynamic and vibrant culinary scenes of these iconic cities. This project blended storytelling and visual strategy to bring editorial and brand visions to life through thoughtful planning and execution.
Article
Made at Marriott International in collboration with the Marriott Bonvoy Traveler editorial team
Creative Director: Jennica Brocchino
Designers: Sierra Stansberry, Kia Delgado, Yeji Kim, Emma Davrick
Branding, Wayfinding & Signage
HARLEM DREAM SCHOOL
A tangible expansion of the Dream School brand identity to include the development of building wayfinding, signage, and art installations. These assets were specifically crafted for implementation throughout the Harlem Dream School building situated in Harlem, New York.
Created at JKR New York
Design Director: Katie Rominger
Senior Designers: Taylor Woods, Felipe Oliveira
Designer: Sierra Stansberry
Branding
PARAMOUNT NETWORK
A redesign of the Paramount Network brand aimed to visually evolve its identity, making it unique to the network and aligning with the updated Paramount Global Brand.
Created at JKR New York
Design Director: Dave Balsamello
Senior Designer: Ben Avny
Designer: Sierra Stansberry
